About

What make us different

The journey of Shindraj Masale began in 1962 in the heart of Girgaon, Chira Bazaar, Mumbai, when Mr Mahadev Shinde opened a small spice store named Shinde Masala. Every morning at 6 a.m., the shop came alive with the aroma of freshly ground spices.

Back then, Maharashtrian households took pride in hand-grinding their masalas at home capturing the true flavours of tradition. Inspired by this, Mr Shinde started crafting blends that preserved the authenticity of Maharashtrian cuisine, ensuring that even busy families could enjoy the same homemade richness without compromise.

From those humble beginnings, our name soon travelled to Lalbaug, where food, festivals, and tradition meet with unmatched passion. Lalbaug became more than just our marketplace; it became our identity.

OUR LEGACY

After completing his schooling, Mr Sachin Shinde, son of the founder, stepped into the business with a vision to innovate while preserving authenticity. In 2004, he began in-house manufacturing of spices, experimenting and testing every blend personally to maintain consistency and quality.

What started with just two masala variations has now grown into a diverse range of 55+ products, including premium spices, flours, and pickles. Each product is crafted with personal care, ensuring top quality, purity, and taste.

On 28th December 2021, the brand evolved Shinde Masala was re-established as Shindraj Masale, a new identity that reflects legacy, quality, and the desire to stand out in a competitive market. The same year, we also launched our online platform and social media presence, making our flavors accessible across India.

OUR MILESTONES

OUR LEGACY

After completing his schooling, Mr. Sachin Shinde, son of the founder, stepped into the business with a vision to innovate while preserving authenticity. In 2004, he began in-house manufacturing of spices, experimenting and testing every blend personally to maintain consistency and quality.

What started with just two masala variations has now grown into a diverse range of 55+ products, including premium spices, flours, and pickles. Each product is crafted with personal care, ensuring top quality, purity, and taste.

On 28th December 2021, the brand evolved Shinde Masala was re-established as Shindraj Masale, a new identity that reflects legacy, quality, and the desire to stand out in a competitive market. The same year, we also launched our online platform and social media presence, making our flavors accessible across India.

OUR MISSION

To preserve and celebrate the true essence of traditional spice culture ensuring that every household across India and the world can experience the same richness of flavor that has been cherished for generations.

OUR VISION

To be the guardians of culinary heritage, keeping alive the legacy of authentic handcrafted spices while sharing their timeless taste with kitchens across the globe.

OUR USP

At Shindraj Masale, every packet carries more than just spice it carries a piece of history, a bond with authenticity, and a flavor that makes every meal unforgettable.

Our key differentiators include:

Customization: We create tailor-made masalas based on customer needs.
Quality & Purity: Every batch is tested for consistency and taste.
Personal Care: We treat every blend like a home recipe crafted with love, not machines.
Product Range: From spices to flours and pickles, we ensure freshness in every category.
Trusted Network: Supplying to 20+ wholesalers and 4 franchise outlets across Maharashtra.